Taking a mass communication degree will prepare you for a variety of jobs. This is because it emphasizes how to get your message out through various channels, such as TV news and advertising. Among the many skills that mass communication professionals have, you can write, edit, broadcast, use online media, and engage in public relations.
Writing
Print media, including newspapers and some magazines, have seen a precipitous decline in readership, but the need for news analysts and writers will always exist. Online platforms have taken over many journalism jobs. Media outlets ranging from written content to video and photography are increasingly reporting news in multiple media forms. Students majoring in mass communication are often exposed to all of these. Many of them go on to become radio and television anchors and reporters. There are also those who work as sound technicians, behind the camera and in editing.
Communication & Publicity
Students of mass communication can apply their skills to public relations. Marketing and writing skills are essential in this field. News outlets and events can use video footage and press releases by PR professionals for use in news stories.
Communication within a company
Various types of communications are required by companies. This area of the business has employees tasked with writing annual reports, reports, and letters to clients. In addition, they have the responsibility of writing speeches for company executives. In addition, they may compose messages to the media about the company and make multimedia presentations to the public and clients.
Advertising
A career in advertising can be appealing to mass communication majors who are able to conceptualize ways to sell their products. Advertising relies on creativity to come up with memorable and clever ads aimed at selling merchandise.
Marketing
Marketing careers involve branding products and services to appeal to a wide range of consumer groups, like advertising and public relations. Focus groups and market research are used by marketers to better understand client preferences.
Graphics
A picture is sometimes worth a thousand words. Illustrations for publications, corporations, and organizations can be created by mass communications majors with a flair for art. Signs and posters can also be created by such majors. Designers of advertisements, brochures, and magazines design layouts using computer software.
Jonathon M. Poe 